Best Retail Banks Ranked in America's Most Trusted Study — Lifestory Research (2024)

Click on the links below to access prior-year ranking lists and details

2021 America's Most Trusted Bank
2020 America's Most Trusted Bank

America's Most Trusted® is a consumer-based research program based on the opinions of thousands of people familiar with the brands in the study. The America's Most Trusted®study collects opinions on brands within each specific product category; however, only the most recognized brands among thousands of consumers are included in the final national ranking. Additional insights and questions answered can be found in our press releases or the frequently asked questions.

The number of people evaluating each bank in the 2022 study included 17,614 people. Trust is measured through the Lifestory Research Net Trust Quotient. An index score of 100 is average for all bank brands included in the study. A top #1 rank represents the bank brand that produced the top Net Trust Quotient Score among banks. Details of this annual research study are on the survey methodology page.


To determine the Lifestory Research 2022 America's Most Trusted® Bank, the trust ratings for the most recognized brands were computed. The bank brands that were most recognized in the study were Chase, Capital One Bank, Citibank, PNC Bank, TD Bank, Bank of America, Barclay's, Ally Bank, Citizens Bank, Bank of the West, US Bank, SunTrust, Union Bank, Wells Fargo, and HSBC.

The America's Most Trusted® Study calculates the trust people have across 50 product categories from Home Builders to HVAC Systems to Tools to Kitchen Appliances. People taking the survey are asked their opinions of trust, quality, word-of-mouth, likelihood of recommending to others and several other brand equity questions. See the List of the 2022 Brands for all brands included in this research program.


Brands that understand how people view them are consistently found to win the battle for market share and capture the enduring condition of trust. America's Most Trusted® is a consumer-based research program based on thousands of people's opinions actively shopping for products. To identify America's Most Trusted®, Lifestory Research conducts an ongoing annual survey in which people anonymously assess the trust they have in brands they encounter during their active search for specific products. Lifestory Research surveys people with well-established social science research practices that seek to adhere to the highest quality standards of consumer insight.

Lifestory Research studies, products, and services are available for purchase. If you're interested in subscribing to a Lifestory Research study or becoming a client, please contact us, and we'll be in touch.

Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research

Best Retail Banks Ranked in America's Most Trusted Study — Lifestory Research (2024)
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